To celebrate the launch of KARL at NET-A-PORTER.COM, five pop-up Window Shops were unveiled around the globe in Paris, New York, London, Berlin and Sydney. The celebrations continued in Place Saint-Germain-des-Pres, Paris where a mysterious cube that appeared on Friday, January 20th was officially opened by Karl Lagerfeld at 4:30pm Paris time January 25th.
At the Window Shops, visitors used the NET-A-PORTER KARL app, powered by Aurasma, to scan, shop and win pieces from the collection. In addition, visitors to the window shops and cube received exclusive KARL goodie bags and t-shirts, with the first fifty receiving a pair of iconic KARL leather gloves or a collar from the collection.
In addition to Karl Lagerfeld and Natalie Massenet, The KARL celebrations attracted the fashion elite from around the world including Godfrey Deeny, Imran Ahmed, Alex Shulman, Annika von Taube, among others.
About KARL: KARL is the new modern and accessible line from the house of Karl Lagerfeld. In a strategic partnership that sees NET-A-PORTER as the exclusive global retailer for 4 weeks from launch, this is an exciting new direction for the label and one that distills the iconic essence of its figurehead. NET-A-PORTER will be offering over 70 different pieces from the collection including draped jersey dresses, classic pants, sweatshirts, skirts, shirts, dresses, T-shirts, shoes and bags. Channeling Lagerfeld’s distinct aesthetic, the color palette is predominantly black and white with a rock ‘n’ roll edge. Prices for the collection start at £20/€19/$35 for a canvas bag.
* Friday, January 27, a 650-square-foot pop-up KARL shop will open in the same location in New York (375 Bleecker Street). Shoppers will be able to experience the new collection while shopping directly from NET-A-PORTER.COM on iPads in the store. Orders placed in the store before 1 PM will be delivered same day free of charge within Manhattan via NET-A-PORTER’s Premier delivery service.