Abercrombie & Fitch Gets a New Stylish Look 

We are’t going to lie. It’s been ages since we last shopped or even stepped into an Abercrombie & Fitch, but now that the brand has announced some majors changes this year including increasing diversity in their brand and ditching sexy ads, we are excited for their new look!

At first glance, you wouldn’t even recognize that these are A&F looks, but they are! Rather than the beachy/polo looking campaigns, the brand has opted for a more stylish and classic approach featuring the beautiful model Neelam Gill.

To start, the styled looks are amazing and styled to perfection by stylist Clare Richardson. The layering of the looks and contrast of casual and dressy pieces is a trend we are all about right now so we are thrilled that A&F is going in this direction.

The new look for Abercrombie & Fitch will begin rolling out this Fall and hopefully we will continue to see a similar look with each season passing!

See some of our favorite new outfits below and shop them here.

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