Nicola Formichetti’s vision as Artistic Director of Diesel continues to evolve with the campaign for Spring/Summer 2014. Building upon the viral and groundbreaking FW13 #DIESELREBOOT campaign, the brand put together gangs, cliques, families, and tribes in order to find creative microcultures that represent the bravery and ingenuity of the Diesel brand.

Spring/Summer 2014 is about discovering that you are not alone. It’s about finding your community online but then stepping offline into a physical reality. It’s about a place where you are understood, where you belong, where you are truly you.

– “WE ARE CONNECTED”

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