First Look at Balmain x H&M Campaign

Today H&M has announced that Kendall jenner, Gigi Hadid and Jourdan Dunn are the stars in the new print campaign for the Balmain x H&M collection. Photographed by Mario Sorrenti, the three supermodels are styled in the collection alongside male models, Hao Yun Xiang and Dudley O’Shaughnessy.

“When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,” says Olivier Rousteing, creative director of Balmain.

The campaign is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection. Together the images represent the diversity, energy and attitude of Balmain x H&M and the #HMBalmaination.

The collection hits stores worldwide on November 5th.

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