Pantene has just announced that their partnership with one of the world’s most recognized supermodels, Gisele Bündchen to create a match made in hair heaven. Bündchen will appear in all elements of the brand’s marketing campaign and will be the new ambassador.

 “Gisele is truly a woman who has it all – not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” says Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves.  Her tremendous career accomplishments, her success as a mother of two wonderful children, and her ongoing philanthropic work are an inspiration for women to be beautiful both inside and out. We are proud to now have her as part of our North American Pantene family.”

Debuting in January 2014, this new campaigns will also launch Pantene’s NEW first ever clinically-tested, anti oxidant damage blocking technology (EDDS). Lucky for us, this damage blocking technology targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of damage protection . The condition of our hair is serious business for any woman, so this new technology could be the answer to our prayers!

For more information, visit www.Pantene.ca

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