H&M has just released its newest ad campaign for their Conscious Collection and I think we need Spring more than ever now! The whimsical backdrop of floral and greenery is just plain beautiful!

Along with the new campaign, the launch of the Conscious Garment Collecting Program at H&M will also take place. The program allows customers to bring any unwanted garments from any label to selected stores, and in return for each bag they give (with a minimum of two), they will receive an H&M voucher. I’m sure we have loads of clothing to give away!

H&M is running this program in an effort to prevent clothing from going to landfill, and will be the first program of its kind. We couldn’t think of a better idea for the large fashion retailer.

The full women’s collection will be available in H&M stores worldwide as well as online from March 25th, alongside Conscious collections for men, kids and babies.

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