H&M Launches Beauty Range this Autumn

Just announced yesterday was the new arrival of a range of beauty products at H&M! The launch will kick off in stores this fall, including a full collection of makeup as well as haircare, body care and beauty tools. Fashion is at the heart of the range of course, with an ever-evolving makeup selection that focuses on seasonal looks, ideas and colours.

The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas in over 900 stores worldwide to help customers experiment with trends and develop a look that’s all their own.

“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors“, says Sara Wallander, concept designer at H&M Beauty.

Over 700 beautifully packaged makeup products will be introduced in the launch, followed up with seasonal drops of new and limited-edition colour collections.  The range, which will replace existing beauty products at H&M, will also include two subsidiary collections:  a premium beauty line and a Conscious range of Ecocert-approved sustainable products.

We can’t wait to shop the beauty products for ourselves come fall!

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