Attention online shopaholics: on October 16^th, an e-boutique with a unique business model launched in Toronto. Mejuri gives independent jewellery designers a chance to have their designs produced and sold, and jewellery lovers seeking unique pieces get to help great ideas come to fruition. The concept is based on crowdsourcing: fine jewellery designers submit their sketches to Mejuri, and then the online audience gets to vote for the pieces they love. The most popular designs are then produced by Mejuri and sold on the website.

Noura Sakkijha, President and Co-Founder of Mejuri, said ““I envision Mejuri as the place to come to for the perfect gift; either for treating yourself or your loved ones. The sentimental stories, the great designs, the high quality craftsmanship, and the connection between customers and designers make Mejuri jewellery not only a complete gift, but also a wonderful piece of affordable luxury.”

The newly launched website has a curated selection of original fine jewellery to choose from, and, of course, the VOTE section of the site is a lot of fun, so make sure you visit, vote and take a look at the beautiful collection of pieces.

Here are some extra-special pieces up for grabs right now at mejuri.com:

Elena Lorenzi – Emerald Leaves Earrings

Beatrice Oggier – Fence of Venice Ring

Olga Tkhor – Flowing Pendant

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