Georgia May Jagger stars for the first time in the new Mulberry campaign for Spring 2015 shot by Inez and Vinoodh, who happens to be responsible for the campaigns that launched Mulberry icons Bayswater and Roxanne in 2003 and 2004.

For the campaign, Georgia May brings her British beauty and rock heritage in this floral-inspired photoshoot with a sixties bohemian chic meets rock-star cool vibe. The highlight of the campaign is the new Delphie – a clever and stylish bag that can be ‘flipped’ to reveal a new colour and leather option on the reverse for a quick and easy ‘two-in-one’ style. The new bag is also joined by best-selling Cara Delevingne Bag, and the Mini Lily in new season Camomile yellow. 

Jagger’s imitable British beauty and rock heritage comes to life in a short film specially created by Inez and Vinoodh to the music of Sixties rockers Shocking Blue. Watch the exclusive film and go behind the scenes with Georgia May Jagger and the team as they bring Spring Summer 2015’s first ‘Flower Story’ to life and see the campaign images below:  

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