American Eagle’s lingerie brand, aerie revealed their latest campaign featuring unretouched images for Spring 2014. The new campaign highlighting aerie’s bras, underwear and sleepwear, focuses on the idea of “Real” beauty and aimed at young girls. While we may not see a big change in the industry regarding edited images, it is powerful to see a brand like aerie do this confidently.

What do you think about aerie’s unretouched images for their campaign?

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