One of our favourite brands, ALDO Shoes has been actively involved in the fight against AIDS for almost 30 years and now, ALDO has launched a new fundraising and awareness campaign: #FriendsFight. As part of the #FriendsFight campaign, ALDO is releasing this special collection of friendship bracelets designed in collaboration with Waris Loves You in colours red, black, navy and mint.

Retailing at only $5 , 100% of net proceeds are donated to Partners In Health, a non-profit organization whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. Why not get involved when it is going to a great cause!

“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet,” said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. “This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”

The #FriendsFight friendship bracelets will be sold in select ALDO stores worldwide and online at www.aldoshoes.com as of February 1, 2014 so get yours while you can and support a great cause.

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