Last night I had the opportunity to attend the launch of the Diet Coke Get a Taste Style Bar in partnership with online luxury retailer Gilt.com.
To celebrate this first-of-its-kind collaboration, Diet Coke and Gilt.com are bringing the online experience to life! From clothing to accessories and home décor, this first of its kind collection will be reflective of the essence of Diet Coke, featuring metallics and bright reds with black and white accents.Five distinct collections will celebrate the light, crisp, effervescent, boosting and refreshing qualities of Diet Coke.
The Diet Coke curated collection will be featured online at Gilt.com and at the Diet Coke pop up shop 363 King St W in Toronto from today, September 23 to October 24, where you will be treated to a refreshing Diet Coke while browsing the collection!
See below for a closer look at the Get a Taste Style Bar and don’t forget to visit the Style Bar which is open for 5 weeks, everyday from 12pm to 8pm.
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Phillip Sanders
25 September
OMG, this place and the people in it are so pretentious, and are absolutely ignorant as to Cokes endeavours in the 3rd world. Well who cares anyways, they got some really “Cute” tops and shoes. You people are whats wrong with this world, by enabling corporations to exploit the 3rd world. I really like the 5 weeks of “Diet Coke”, maybe they should show the effects on the body after the 5th week.