H&M HOLIDAY CAMPAIGN 2014

H&M Holiday 2014 (2)This winter, H&M is celebrating the holidays with a spectacular campaign and an equally festive collection. Global superstars Tony Bennett and Lady Gaga star in the campaign, singing “It Don’t Mean A Thing (If It Ain’t Got That Swing)” from their #1 new album Cheek To Cheek which premieres at hm.com on November 25.

“We were inspired by the glitz, glamour, and opulence of the 1940’s Big Band era,” says Johan Renck, director of the commercial. “The mood is one of festive celebration shot through with a strong sense of fashion and an underlying humour. It is intriguing, curious, exuberant, audacious, and filled with wonder.”

The holiday campaign features a glittering mood, with an effortless glamour in flirty red dresses and skirts and tops that sparkle. Knits also make an appearance just like the cosy oversized sweater worn by Lady Gaga in the print campaign.

We also plan to borrow from the guys this holiday season especially plaids, like the dapper plaid blazer that looks great layered with fun Christmas sweaters. Kids get to join the Christmas fun too with a whole range of season prints and decorations, while there are plaids and sweaters for looking their smartest.

Throughout the holiday season, H&M will be raising funds for CARE, a humanitarian organisation working alongside poor women and girls to help fight global poverty. H&M will sell a special set of gift labels at each of its stores. For each pack sold, the H&M Conscious Foundation will donate double the sale price to CARE.

See below for just a number of our personal favourites from the Holiday 2014 collection and scroll through to see more fun campaign images!

HMHoliday2014

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