JENNY BIRD x Chapters Indigo Diffusion Line

Canadian jewelry designer, Jenny Bird and our favourite book, gift and specialty toy retailer, Indigo have announced their JENNY BIRD x Indigo diffusion line collaboration which is available exclusively at Indigo.ca. The collection—titled Modern Pearl—is designed for the feminine, fashionable woman who is seeking the edgy touch that we love so much about Bird’s eponymous line.

The 24-piece JENNY BIRD x Indigo diffusion line consists of 14 different styles, incorporating pearls throughout as well as Bird’s signature chains. The modern collection offers stunning pieces under $100 including earring crawlers, sleek structural collars, and mixed metals.

This amazing collaboration allows JENNY BIRD lovers the opportunity to pick up limited edition pieces of her coveted jewels at affordable pricing.

“When designing, I focused on women who exude a modern, feminine style like Cate Blanchett. Then I asked myself, ‘What would Cate want to wear to Paris Fashion Week?’” said Jenny Bird, creative director of JENNY BIRD. “I was given the inspiration of ‘a modern romantic’ from Indigo. It was such perfect timing with pearls having a moment in fashion jewelry, so I decided to explore blending my brand’s attitude with the sophistication of the pearl. The resulting pieces have this beautiful tension of edge and grace. I’m excited for bird girls across Canada to discover the pieces and make them their own and I’m thrilled that they can do that at such an accessible price point.”

The JENNY BIRD x Indigo collection is available now on Indigo.ca and will be in key locations including Indigo Toronto Eaton Centre (220 Yonge St.), Indigo Bay & Bloor (55 Bloor St. West) and Indigo Granville (2505 Granville St.) as of Aug. 31, 2015. Prices range from $29-$98 CAD.

See below for some of our favourites and don’t forget to check out the collection for yourself at the locations provided.

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