With fall just a short while away, we are gearing up for our favourite season of the year. Yes, we love the sunshine, beach and summer cocktails that come with the summertime, but fall is where it’s really at. Thick knits, chic footwear and stylish, but comfortable outerwear allows us to layer and have fun with our fashion and Le Château is right on target.

Having just released their latest Fall 2015 Campaign, the brand has introduced their new “Of Montréal” video. The short film captures the charming story of Montréal life through the fashionable residents that occupy the city. We happen to love Montreal and the beautiful aesthetic of the area and charm of the streets, so we love how Le Château has put together this video. Not to mention that the looks are totally covetable!

“Of Montréal” is a platform that celebrates the brand’s tie to a city that lives and breaths the notion of every day style. It’s about rejoicing where it all began, the city that inspired our beginning and continues to inspire the brand today.

Aside from the TV spot, the Fall campaign features print and lifestyle photography which capture the essence of the campaign and brand vision as Montreal is featured in the backdrop. The vibrant and bold french words in the campaign are also très très chic!

We should really brush up on our french!

See the campaign video and images below: