H&M announced yesterday that Olivia Wilde, actress and humanitarian, will be the face of H&M’s latest Conscious Exclusive campaign. Known for her commitment to sustainability and her engagement for environmental causes, the stunning Olivia will appear in the campaign styled in pieces from the collection.

“Sustainability is one of my biggest passions. I’m proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of
sustainability,” says Olivia Wilde.

There’s a global influence to this year’s Conscious Exclusive collection, with inspiration from African, Asian and Indian cultures in both cut and detail. Dresses are a focus, along with hand-drawn prints created especially for the collection with each garment and accessory made of materials such as organic silk, organic cotton, organic linen, Tencel®, recycled polyester and conscious leather.

Conscious Exclusive will be available in around 200 H&M stores worldwide on April 16, as well as online and for more information on H&M Conscious, visit hm.com.

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