Rihanna has been seen throughout her career rocking the latest pieces from the label, Balmain, so it was only a certain amount of time for the brand to choose her to be the new face of the Spring 2014 campaign.

Shot by Inez van Lamsweerde and Vinoodh Matadin, Rihanna represents the brand perfectly with her versatile look and tousled short curly hair. In the shots, Rihanna sports three chains synched at her waist, which will be a theme throughout the Balmain spring/summer collection.

The campaign images not only represent Balmain, but Rihanna as well, with her good girl/bad girl style. Showcasing an edgier Rihanna in the denim and gold look, and then showing her softer side in the pink printed coat and lace booties outfit styled by Mel Ottenberg.

What do you think about Rihanna as the new face for Balmain’s SS 2014 campaign?

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